zellar illustration system
Zellar is a new online easy-to-use platform that offers everything you need to become sustainable. Members can see how sustainably they are operating, can create tailored plans and connect to the products and services you need to take action and reduce their carbon footprint.
The brief was to develop a friendly and simple style that could tell their brand and purpose story on multiple platforms
(web, print, social, etc).
I created an illustration system and style based on the Zellar 'seed, a key visual component that represents the beginning of the journey to sustainability. Along with the system, I created a gallery of ready made modular assets that can be easily animated and put together by their in-house designers.