zellar HIFI iconography system
Zellar is a new online easy-to-use platform that offers everything you need to become sustainable. Members can see how sustainably they are operating, can create tailored plans and connect to the products and services you need to take action and reduce their carbon footprint.
I created an iconography system and style based on the Zellar 'seed, a key visual component that represents the beginning of the journey to sustainability. Along with the system, I created a gallery of ready made icons representing the main terms and concepts of the Zellar ecosystem.